Logo | Visual Identity | Packaging
About the Client
Amamio is a brand specializing in a natural raw honey-based products located at Kinabjangan, Nasipit, Agusan del Norte .
Establish Amamio as a premium brand with a packaging and identity sytem that can compete with both local and international mid to high range market.
The logo design
Starting with the logo, we aimed for a solution that is both simple and elegant. We initially took inspiration from a crown as this instantly symbolizes elegance and quality, and combined it with a hint of a leaf to symbolize the organic and natural qualities of the products. The overall shape also hinted of a letter 'A' as a bonus. The outcome is an icon that looks timeless, especially when paired with a modern serif typeface.
We also designed their packaging which aimed to position their products as a premium organic brand. We went for a minimal layout to give the packaging a sense of elegance and paired it with a serif typeface and custom designed patterns to balance it out. The overall feel is classic modern, with a sense of royalty.
The custom designed bee pattern used on the packaging and business card design adds a sense of premium royalty to the brand.