Fresh Country Farms of Australia
About the Client
Fresh Country Farms of Australia is a investment trust firm that buys farms that grow tree crop plantations, glasshouses, berry farms and vineyards.
Position the brand as being very strong, reliable, diversified and financially stable. We were also tasked to create a clear and topical logo that captures the business undertaken-investing in tree and vine crops.
The solution is a brand that is both traditional and unique, by combining high impact and emotional elements. For the main logo, the keywords are growth, care, security and hope. The logotype and icon is corporate and traditional looking but directly symbolizes of the company's main industry.
The images and colour palette is where the brand really comes alive. The brand’s colour palette was carefully chosen to represent the company's main service and industry. The elegance of the golden monochrome images gives a dramatic impact perfectly relevant to the brand.
We aimed to give the brand a sense of history despite it being a new company to better position themselves with their target market
Applying various visual solutions resulted to a classic, strong and reliable brand expression.